Trusted by 15+ fintechs & platforms

Embedded finance
made easy

White-label card programs, payments and accounts — live in just 8 weeks.

SOC 2 Type II
Cross River Bank · Member FDIC
Mastercard rails
Trusted by leading platforms
TipHausIDIQCashablyGrow CreditBolsterArroScoutAvibraDovlyAthlete+SolidCreditTipHausIDIQCashablyGrow CreditBolsterArroScoutAvibraDovlyAthletePlusSolidCredit

Why Upward

Built for platforms that want to move fast.

The fastest path to launch — without the build, the procurement, or the compliance grind.

01

White-label

Fully branded to your product — your users never see us.

02

Live in weeks

From kickoff to a live, compliant card program — in weeks, not quarters.

03

Fully managed

Compliance, KYC, fraud, disputes, and CS — handled, not handed off.

04

Win-win products

Revenue for your platform. Real impact for your users.

15+
programs live
$200M+
processed to date
8 weeks
kickoff to launch
+Bank
Bank partnership included

Products

One platform, every core financial product.

Build with simple, composable modules that can power any fintech solution for your users.

Card Issuance

White-label secured and debit cards on Mastercard rails. Instant issuance, full program management included.

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Credit Builder

Every transaction reports to all three bureaus. Subscription-to-tradeline or card-based — your choice.

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Digital Lending

Best-in-class lending enablement to launch and scale your program — from application and origination to securitization and sale.

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Payments

ACH, OCT, AFT, RTP — every rail your users need to move money. Built-in ledger, instant settlement.

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Integrations

Pre-built integrations so you can move faster.

Skip months of build time and go straight to launch.

One partnership replaces ten.

Every integration you need to run a card program is already built. Compliance, processing, furnishing, ledger, rewards, ATM network, mobile wallets — orchestrated and ready to launch on day one.

  • 10+ integrations, pre-wired and production-tested.
  • One partnership, not ten vendor contracts.
  • Production-ready from kickoff.
Upward platform integrations: Persona, Cross River, Mastercard, Allpoint, Galileo, Bloomcredit, Tag Systems, Mobile Wallets, Atomic, Modern Treasury

Built for your engineering team

One API. Every rail you need.

Spend your engineering time building your product, not bank integrations. One REST API powers cards, accounts, and payments — familiar, flexible, and fast.

API-first

Complete API access to cards, accounts, payment rails, and credit — through a single unified integration.

// Issue a credit-builder card POST /v1/cards { "product": "credit_builder", "user_id": "usr_91Hk" }

Hosted or embedded

Go fast with hosted flows. Go deep with embedded. Switch as your product matures.

Webhooks & real-time events

Card lifecycle, onboarding, and transaction signals — so your team stays in sync with every user action.

Program management

You bring the ambition. We run the program.

Trust Upward to manage key program components so you can get to market faster and focus on delivering an exceptional product experience.

Remain flexible while maintaining control

Adapt your level of management as your needs evolve. Easily shift ownership of fraud, disputes, or customer support as your resources and goals change.

Build without worrying about the back-end

Upward handles everything from bank setup to reconciliation and reporting — freeing your team to build products, not manage operations.

Grow your program efficiently and compliantly

Launch and scale without second-guessing compliance or network obligations. Every program decision is backed by trusted bank and network oversight.

It works — here's the proof

Real programs. Real outcomes.

TipHausVertical SaaS · Hospitality

TipHaus automates tip pooling and distribution for restaurants. Workers receive wages directly onto credit builder cards — with instant pay access and an easy way to build credit history.

Upward Product Line

Consumer Credit BIN Payments (ACH, OCT) FBO Accounts Demand Deposit Accounts ATM Network Rewards Program
$5M/mo
Processing volume.
10K+
Active workers on card.
200%+
YoY growth.
HausMoney card by TipHaus
“Workers started asking for the card by name — before we even launched.”
Partner platform · Gig vertical  ·  TipHaus / HausMoney · hospitality wage distribution & cards for tipped workers

What our partners say

Discover what our clients have to say.

From scrappy startups to scaling fintechs, ambitious teams choose Upward to launch financial products that actually move the needle.

“We needed a card program built for the unique needs of the restaurant workforce — and that generated great unit economics for us. Others talked a big game, but Upward made it easy.”

LM
Leif M. CEO, TipHaus

“Upwardli enabled us to launch a credit builder in just weeks. We've unlocked a new revenue stream with a product that really resonates with the hourly workforce.”

YS
Yogesh S. Founder, Avibra

Ready to launch?

Most programs go live in 8 weeks. Let's find out if you're a fit.